Gaming Innovation Group (GiG) is to establish a new North American hub with the aim of strengthening its position within the region’s markets.
Led by co-founder Ben Clemes, the hub will build on GiG’s presence in the US, with the business having been operational in the country since 2018.
GIG initially powered the Hard Rock brand in New Jersey before investing more into the US and expanding North American operations to accommodate each of its business units. GiG Media alone is licensed and operating in over 19 states.
Recent activity in North America included the launch of PlayStar in New Jersey, securing approval to operate in Pennsylvania and a deal with Crab Sports in Maryland, ahead of pending regulation in the state.
In addition, GiG said its acquisition of sports betting platform provider Sportnco in April this year positioned it for further growth, with the new North American hub to continue to drive expansion in the region.
“The first decision that I made with GiG was the move from Malta to Marbella to set up a hub to support our growing B2B businesses, and I am very inspired to make this next move to the US to establish GiG further into the North American office,” Clemes said.
“The timing is perfect, with the full integration of Sportnco into our next generation of platform technology developed specifically for the North American market. In addition to supporting GiG Media growth with their strategy across the Atlantic.
“It has been 15 years since I set foot in Europe, and I am excited to be moving back to where my gaming career started.”
GiG chief executive Richard Brown added: “We have strong aspirations for North America as part of our global strategy, and with the integration of Sportnco and completion of our next generation of technology within the platform, the timing is perfect to further establish GiG operationally into the continent to capitalise on each and every opportunity.
“With Ben’s long history at GiG, product expertise and local knowledge there is no one better to lead the US team.”
GiG expects the new hub to be operational by the second quarter of 2023.