Golden Nugget Online Gaming (GNOG) has entered into a partnership with Nascar team Front Row Motorsports (FRM) for the 2021 season.
Under the deal, GNOG will serve as an associate partner of FRM and its branding will appear on the No. 38 Mustang car, driven by Anthony Alfredo, as well as on the team’s hauler and online platforms.
GNOG’s GoldenNuggetCasino.com website will also be primary sponsor of the No. 38 car at the Nascar Cup Series races on August 22 at Michigan International Speedway and on September 11 at Richmond Raceway.
“The Nascar Cup Series is one of the premier sports leagues in the country with a passionate fan base of online casino and sportsbook patrons,” GNOG marketing director Samir Banerjee said.
“Our partnership with Front Row Motorsports and Anthony Alfredo will introduce both Golden Nugget Online Gaming’s casino and sportsbook digital platforms to millions across the nation and the world as we continue to grow in the rapidly expanding iGaming industry.”
FRM driver Alfredo added: “Online gaming and sportsbooks continue to grow in popularity and Nascar fans are always looking for diverse ways to engage with the sport and have fun; this is another exciting and innovative avenue for them to do so.”