Land-based gaming and entertainment company Great Canadian Entertainment is set to launch sports betting at its venues, thanks to a new deal with Kambi.
As part of the deal, Kambi will provide its retail sportsbook product to ten of Great Canadian Entertainment’s Ontario-based casinos.
This includes Kambi’s sportsbook solution, as well as betting kiosks.
Great Canadian Entertainment has 25 gaming and hospitality locations across Canada, 12 of which are in Ontario.
“I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivalled retail footprint,” said Kristian Nylén, chief executive officer and co-founder of Kambi.
“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”
“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”
Kambi noted that the partnership will impact Kambi’s 2022 revenue, and expects it to generate more material revenue from 2023.
“The addition of sports betting at 10 of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests,” stated Tony Rodio, chief executive officer of Great Canadian Entertainment.
“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario and Ontario’s provincial government.”
This is one of Kambi’s most recent partnerships. Last month, Kambi acquired Shape Games for €38.5m, and last week, Kambi finalised the terms of its migration deal with Penn Entertainment.