Greentube has entered the Ontario market for the first time through a partnership with Entain.
The Novomatic online division’s content will be available in the Canadian province through Entain brands BetMGM, PartyCasino and Bwin.
The agreement follows on from Greentube gaining its supplier licence from the Alcohol and Gaming Commission of Ontario (AGCO) earlier this year. The launch in Ontario builds upon operations in British Columbia, Quebec, Manitoba and Saskatchewan.
Greentube commercial director David Bolas said: “This launch in Ontario with BetMGM, PartyCasino and Bwin is the latest vital milestone for Greentube. As a market debut, it represents the next significant step in delivering our North American strategy and underlines the importance of our key relationship with Entain.”
The new market entry is the latest in Greentube’s North American push where it is already live in the US states of New Jersey and Michigan with BetMGM. It entered the US market for the first time in September 2021 with Golden Nugget Online Gaming.