Sportsbook BetMGM has been granted access to IMG Arena’s Golf Event Centre, which will power its in-play golf betting product, in a new partnership announced today.
As part of the deal, BetMGM will also be able to utilise IMG Arena’s live streaming functions, which will give customers a close-up look of the PGA Tour. Players will be able to stream action from two par-3 holes per week via BetMGM under this agreement.
“The Golf Event Centre allows us to introduce a totally new and captivating concept to BetMGM customers,” said BetMGM chief operating officer Ryan Spoon.
“It’s a product that is both useful and exciting, putting a wealth of information at players’ fingertips, with an intuitive and interactive delivery that augments golf viewing and betting.”
Max Wright, senior vice president commercial of IMG ARENA, added: “BetMGM has embraced the Golf Event Centre platform that we have worked so closely with our key federation partners to create.
“The Golf Event Centre is an incredible product that allows operators the ability to genuinely differentiate their sportsbook offering on one of the world’s most popular sports.”