Licensed operators in Indiana processed a collective $35.2m in sports wagers during the first full month of regulated sports wagering in the state.
The regulated market opened on September 1, and adjusted gross revenue for the debut month amounted to $8.6m, with the state collecting $813,103 in sports wagering taxes.
American football was, by some margin, the most popular sport to bet on, with players wagering a total of $20.7m in September. Parlay bets followed with a handle of $9.8m, while baseball attracted $3.4m in wagers last month.
The Caesars Entertainment-operated Horseshoe Hammond was the venue of choice for players in September, with its sportsbook processing $9.0m in bets and posting state-high adjusted gross revenue of $2.1m.
The Penn National Gaming-run Ameristar Casino East Chicago was second in terms of handle, taking $5.4m in wagers and recording adjusted gross revenue of $1.26m. The Penn National-operated Hollywood Lawrenceburg also posted adjusted gross revenue of $1.2m off a handle of $5.2m.
However, Harrah’s Hoosier Park had higher adjusted gross revenue of $1.30m, despite a lower handle of $4.3m. These figures included the associated off-track betting facilities in Indianapolis and New Haven.
No other venues recorded adjusted gross revenue higher than $1m, though the Penn National-operated Blue Chip Casino came close with $957,470 from $3.9m wagered.
Indiana’s sports betting handle could be set for a boost in October after a number of operators rolled out online and mobile sportsbook services this month. Both DraftKings in partnership with Ameristar Casino, and Rush Street Interactive, with the French Lick Casino Resort, are now live in the state.
Meanwhile, sports betting and daily fantasy sports operator FanDuel has struck a partnership with Indiana-based National Football League franchise the Indianapolis Colts.
Throughout the 2019-20 season, FanDuel will serve as the official fantasy sports partner of the Colts and work with the team to engage new and existing fans, using a range of marketing assets such as in-stadium digital signage and in-game promotions, as well as digital, radio, and TV advertising,
“As we continue to expand our nationwide footprint, we are always looking for ways to engage sports fans throughout the country, and specifically in the Midwest,” FanDuel chief executive Matt King said. “Indianapolis is home to a loyal fan base and we’re excited to again partner with the Colts organization, allowing us to further reach these passionate fans.”
Roger VanDerSnick, chief sales and marketing officer of the Colts, added: “The Colts always are looking for new ways to engage with our fans, and fantasy sports have long been an avenue for fans to follow the Colts, pro football and their favorite players across the league.
“We’re very pleased to come together with FanDuel to make our fan experience the best it can be during the season and year-round.”
Image: formulanone