Free-to-play variants of Inspired Entertainment’s virtual sports titles will be made available to US customers through FendOff Sports, a new social casino platform operated by the developers behind Chumba Casino.
The partnership sees Inspired launch V-Play Plug & Play, a complete end-to-end online and mobile sportsbook for FendOff Sports, the supplier’s first social gaming deal.
FendOff, which will be available to players in 49 US states, now offers 14 channels of virtual sports, including basketball, football, horse racing, soccer and motor racing.
“We are very excited to launch with FendOff Sports, as we believe the Social Gaming space in the US offers great opportunities for virtual sports,” said Brooks Pierce, president and chief operating officer of Inspired.
FendOff Sports was developed by Virtual Gaming Worlds (VGW), an Australian free-to-play gaming business founded in 2010. The business operates a number of other products, including social casino app Chumba Casino, poker brand Global Poker, and FendOff.com, a site offering sports predictions contests.
Through the FendOff Sports site, it will give away free sweepstakes entries, which can be used to play games for a chance to win prizes that can be redeemed for digital gift cards.
“People love to predict the outcomes of sporting events, so we expect virtual sports to be very popular with our player base,” VGW founder Laurence Escalante said.
“The superior graphics, frequency of events and breadth of playing options make Inspired’s virtuals a great way to keep our social gaming players engaged all day every day.”
Image: Inspired Entertainment