Kindred’s Unibet Interactive subsidiary has been awarded a direct market access mobile sports betting permit in the state of Virginia.
Under this permit, the group will soon be able offer customers in the state access to its flagship Unibet online sportsbook.
Kindred said that after successful launches in New Jersey, Pennsylvania, and Indiana, and with signed agreements in a further 8 states, entry into Virginia will be a key part of Unibet’s expansion across the east coast of the US.
“We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market,” said Manuel Stan, senior vice president for the US at Kindred Group.
“Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania and Indiana will of course follow in Virginia.”
Stan expressed gratitude to the Virginia Lottery for awarding Kindred the seventh stand-alone sports betting permit in the state, and went on to say he looked forward to opening an office in Virginia, which will act as the operator’s third US hub together with offices in New York and New Jersey.
Result published today by the Virginia Lottery showed that customers in the state had wagered $628.7m between the launch of the online market in January and the end of March.
The state collected $1.5m in taxes over the period, which given its 15% tax rate and taking into account operator spending on promotions, suggests gross gaming revenue of roughly $40m between January and March.
Kindred said Virginia’s market is expected bring in over $370m in annual revenues at maturity.