Live casino supplier OnAir Entertainment has announced a strategy to enter the US market in 2023 with five state launches.
The business is currently live in nine markets, but plans to enter states that permit online casino, launching games localized for the US market.
Chief commercial officer Simon Field said the business was excited to launch products aimed specifically at the US market.
“Since 2021 we have built and delivered a significant portfolio of proven, differentiated live casino content with many of the world’s largest igaming brands integrating our products, and delivered record results for our partners.
“OnAir Entertainment never stops innovating and we have a roadmap of classic, US market specific, state-of-the-art content that no other supplier in the industry can match.
“Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US.”
On Air is led by a number of executives that have experience working for established live casino businesses. Former Evolution head of international operations Andres Rengifo serves as chief executive, former NetEnt head of commercial Simon Field is the business’ chief commercial officer and Oliver Reid – previously chief operating officer for Authentic Gaming – is managing director for North America.
“The team is perfectly positioned to lead the US live casino market with world-class solutions, content and experience of successful multi-studio and innovative game rollouts for the world’s biggest brands in US regulated markets and we can’t wait to execute our strategy,” Reid said.
“The US market is moving at a rapid pace so by partnering with OnAir Entertainment and integrating our proven products and technologies, we firmly believe US brands will be in the best hands possible.”