Mindway AI has entered into a collaboration with government relations firm Doura-Schawohl Consulting, in an effort to improve player protection measures in the US.
The partnership will focus on responsible gambling policy and preventing gambling harm.
Specifically, Doura-Schawohl Consulting will bring a perspective on safer gambling policies in the US, while Mindway AI will integrate its knowledge of neuroscience, AI and psychology into the partnership.
Although primarily benefiting a North America audience, the deal will also see work completed in the sports betting and online casino spaces farther afield.
“I’m so excited to work with such an innovative and respected organization on a global scale,” said Brianne Doura-Schawohl, founder and CEO of Doura-Schawohl Consulting. “Our work together will broaden the horizons of policymakers in the US and internationally.”
“The gambling world needs to constantly evolve and modernize, especially in the areas of harm reduction and prevention, and this partnership will merge principles of data science and global policy expertise to benefit the entire industry.”
Rasmus Kjaergaard, CEO of Mindway AI, added that the deal would bring forth a one-stop-shop for operators who wish to establish safer gambling schemes for players.
“By integrating our services with one of the most reputable gambling industry consultants, influencers, and lobbyists, we provide an efficient, one-stop ramp-up for companies in the US looking to establish a solid safer gambling framework,” said Kjaergaard. “I believe this will be the start of something awesome.”