Stock racing series Nascar and IMG Arena have paired up to launch a new virtual sports racing game title, developed by Leap Gaming.
Nascar and the sports division of media giant IMG have also agreed a deal to provide live streams of Nascar Cup Series races to betting operators.
“IMG Arena is the leading partner for global sports and entertainment media,” Scott Warfield, managing director of gaming for Nascar, said. “We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time.
“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
The game will replicate racing at Nascar tracks including Daytona International Speedway, Talladega Superspeedway and Watkins Glen International.
The 2020 Nascar Cup season resumed on 17 May with a race at Darlington Raceway.
Last month, the New Hampshire Lottery added eNascar to its online sports betting platform to help fill the void left by the postponement of the Nascar season due to the coronavirus.
Nascar launched eNascar in 2018 and operates the iRacing Series through a partnership with Coca-Cola, with 40 leading sim racers competing in a 20-race schedule.
In February, Penn National Gaming (PNG) agreed a multi-year deal to become the stock racing series’ authorized gaming partner.
The agreement, which represented PNG’s first partnership with a professional sports league, centers around a free-to-play mobile game that offers players the chance to win a $50,000 jackpot every race.