Stock car racing series Nascar has signed in-venue sports betting marketing and technology platform BettorView as its latest partner in the gambling industry.
Under the partnership, BettorView will deliver Nascar content at venues located in states where online sports betting is legal and regulated.
This will include showcasing customized Nascar stats, analytics and odds alongside sports betting promotions in restaurants, bars, stadiums and Nascar tracks.
BettorView currently provides on-screen touch technology, brand ambassador activations and digital content marketing to more than 1,000 in-venue screens across the US, though the deal with Nascar marks its first partnership with a professional sports league.
“This collaboration will allow us to deliver Nascar-specific content to a massive number of people actively engaged with sports betting,” Nascar’s managing director for sports betting, Joe Solosky, said.
“Nascar’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
BettorView chief executive Seth Schorr added: “Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise.
“As a gaming and venue operator, it’s exciting to partner with Nascar, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”
The deal is Nascar’s latest in a series of partnerships with other businesses from within the sports betting sector.
Sportradar is currently Nascar’s integrity partner and Genius Sports its data provider, while Penn National Gaming, BetMGM, and WynnBet are all authorized gaming operators. In addition, IMG Arena is Nascar’s international streaming partner.