Consumers in New Hampshire bet a total of $17.3m on sports during the first full month of legal wagering in the US state.
The New Hampshire Lottery and partner DraftKings officially launched mobile and online sports betting in the state on December 30, with players able to bet digitally or in person at retail locations.
Full details of the first month of wagering were not disclosed, but the Lottery did reveal that net profit from sports betting in January came in at more than $1.2m.
More than 29,100 people also registered to place legal sports wagers in the state.
New Hampshire Governor Chris Sununu said the state was boosted by betting on Super Bowl LIV, which took place yesterday (2 February) in Miami Gardens, Florida, The Kansas City Chiefs beat the San Francisco 49ers 31-20.
“In just one month, sports betting has generated over $1.2m in net profit to the state, which goes directly toward supporting our education system – a win for kids,” Sununu said.
“There is no doubt that New Hampshire is already serving as New England’s go-to destination for sports betting, and we are just getting started.”
New Hampshire Lottery executive director Charlie McIntyre added: “Our initial results over the first month speak to just how significant it was that we were able to launch mobile and online sports betting in time for the NFL playoffs and specifically the Super Bowl.
“The Super Bowl is the single largest sports event of the year and we have seen incredible momentum building over the past few weeks. We are off to a tremendous start and we look forward to building on this success and continuing to maximize support for education in New Hampshire.”