Gambling technology company Playtech has received the exclusive rights to the Million Dollar Drop brand in the US, along with retaining its rights to Deal or No Deal Bingo for five more years.
Playtech received the rights from Banijay Brands, part of content producer Banijay.
The Million Dollar Drop brand, known internationally as the Money Drop, will appear in Playtech’s bingo vertical across its existing markets.
Playtech has already made use of the Million Dollar Drop brand with The Money Drop Live, one of its top performing gameshows.
“It is core to our strategy and growth in the US that Playtech delivers the highest levels of live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies and brands to new markets and audiences”, said Sasha Uman, director of live business development at Playtech.
“The Money Drop Live offers an incredible gaming experience and we cannot wait to introduce the localised Million Dollar Drop brand to our audiences in the US and strengthen our position as a global leader in live gaming entertainment.”
In addition to this, Playtech has extended its rights ownership of Deal or No Deal Bingo for five years. Deal or No Deal Bingo has been one of Playtech’s most popular long-term performing games.
“We are delighted to renew our long and successful partnership with Banijay”, says Angus Nisbet, managing director of digital bingo at Playtech.
“Deal or No Deal Bingo is consistently amongst our top performing bingo rooms, and we’re thrilled to continue to provide our partners and their customers with a truly iconic and entertaining gaming experience.”
Earlier this month Playtech launched in Canada through a partnership with Northstar Gaming, days after debuting live casinos in Michigan and New Jersey.
“Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to see the brands grow into new product verticals,” said Lex Scott, commercial director of gaming and gambling at Banijay Brands.
“We are thrilled to be extending our partnership with Playtech, as an industry leading supplier, it is well-placed to expand The Money Drop brand into the US market.”