Pointsbet has launched its online sports betting in Colorado, the fifth state where the operator is active.
The operator’s main US office is based in the state, in downtown Denver, and PointsBet USA chief executive Johnny Aitken said the launch was therefore a particularly important milestone for the business.
“Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business,” Aitken said.
“This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game. “
The business added that it would soon add a retail product in the state, through a deal with Double Eagle Hotel & Casino in Cripple Creek.
In August, Pointsbet agreed an exclusive partnership with Kroenke Sports & Entertainment, owner of the NHL’s Colorado Avalanche, the NBA’s Denver Nuggets and the Colorado Rapids of Major League Soccer (MLS).
Aitken said he was excited to use assets from this deal now Pointsbet has launched operations in the state.
“It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in the state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons.”
It also agreed a deal with the University of Colorado Buffaloes, the first agreement between a betting operator and a a “Power Five” conference collegiate sports team
The operator will also use placements on NBC Sports to advertise its product, following an August agreement with the media giant.
“As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks,” Pointsbet said.
In September, Colorado sportsbooks took in revenue of $4.2m, a 44.6% month-on-month decline, despite record betting handle of $207.7m, of which $203.9m was staked online.
Other operators active in the state include DraftKings, FanDuel, Roar Digital’s betMGM and Rush Street’s BetRivers, which all went live when the market opened on 1 May.