PointsBet Canada has entered into a new partnership with Alpine Canada Alpin, the country’s governing body for alpine sport.
The multi-year deal commences with the current 2021-22 season and will see PointsBet Canada become the official sportsbook of Alpine Canada.
The organization is home to the national alpine, para-alpine and ski cross teams, supporting athletes in the Olympic Games, Paralympic Games, World Cup, World Championship and X Games.
The partnership was agreed ahead of the 2022 Beijing Winter Olympic Games, which begin tomorrow (February 4) and run through to February 20.
“It was important for ACA to partner with an operator that had a stellar track record as a safe, legal market operator,” Alpine Canada’s vice president of partnerships and marketing, Mags Doehler, said.
“As Alpine Canada was considering a sportsbook partnership, we made it a priority that they be Canadian-based and completely committed to safe, legal, responsible gaming and PointsBet Canada checked all of the boxes.”
PointsBet Canada chief executive Scott Vanderwel added: “PointsBet Canada is committed to bringing our nation’s fans gold medal experiences, and we are excited to be partnering with our world-class Canadian skiers as they follow their dreams and represent our great country on the world stage.”
Single-event sports betting is soon to launch in Canada, with Ontario announcing a start date of 4 April.