The NHL’s Pittsburgh Penguins has signed an agreement with Rush Street’s Rivers Casino Pittsburgh that will see it become the team’s casino and sportsbook partner and build a sports betting lounge at the Penguins’ PPG Paints Arena.
The deal will see Rivers Casino and BetRivers branding and advertising inside the arena, as well as the lounge, which is designed to resemble the sportsbook at Rivers Casino Pittsburgh. The lounge will feature rows of seating, a bar and multiple screens.
David Morehouse, president and chief executive of the Penguins, said the deal would build on the Penguins’ existing relationship with Rivers Casino. The venue has been paired with the Penguins’ charitable partner the Lemieux Foundation, founded by former NHL star Mario Lemieux, since 2010 .
“This is an exciting extension of our longstanding relationship with Rivers,” Morehouse said. “The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-Covid environment.”
Mattias Stetz, chief operating officer of Rush Street Interactive said he was pleased to see the operator connect with a team with such a strong fanbase.
“Pittsburgh is a hockey town and the Penguins have a rich history of success, winning the Stanley Cup on five occasions, most recently with their back-to-back Cups in 2016 and 2017,” he said.
“As two organizations that share a commitment to excellence in providing sports fans with unparalleled experiences, BetRivers.com is proud to be the exclusive sportsbook of this winning franchise and the pride of Pittsburgh.”
In August, Rivers Casino Pittsburgh brought in $2.0m in sports betting revenue, as revenue across the state of Pennsylvania tripled year-on-year to $18.3m on record handle of $365.0m.