Rush Street Interactive (RSI) has agreed a deal for its BetRivers Sportsbook brand to become an official partner of the Louisiana-based National Basketball Association (NBA) franchise the New Orleans Pelicans.
The agreement will see BetRivers signage appear on surfaces inside the team’s Smoothie King Center home arena, including on the front row of courtside seats.
The exclusive Chairman’s Club at the venue will also be rebranded to become the ‘BetRivers Chairman Lounge ‘and feature live betting odds boards.
The partnership comes after RSI last month launched its BetRivers Sportsbook Louisiana, following the opening of the state’s legal sports betting market.
“The Pelicans partnership and BetRivers Chairman Lounge is an RSI investment to enhance fans’ watching and wagering experiences inside the Smoothie King Center, as well as emphasize our commitment to Louisiana sports throughout the state,” RSI chief executive Richard Schwartz said.
“We are thrilled to have our BetRivers sportsbook in the Bayou State and are proud to be the official partner of the New Orleans Pelicans, with its core of young, talented players and exciting future.”
Pelicans president Dennis Lauscha added: “New Orleans and Louisiana are home to some of the most passionate sports fans in the country, and it was important for us to partner with an online sportsbook such as BetRivers that delivers the high-quality experience that these fans expect and deserve.”
Meanwhile, RSI has appointed two new sportsbook brand ambassadors to further increase its presence in Louisiana.
Brandon Stokle, a former National Football League (NFL) wide receiver and Louisiana native, along with Louisiana media veteran Jimmy Ott, will both become brand ambassadors for the BetRivers Sportsbook.
“We are excited to establish such strong local partnerships in Louisiana,” Schwartz said. “We have a commitment to our sports betting enthusiasts to provide hometown sportsbooks with valuable and entertaining analysis from talent known locally, and we will continue to do that by building partnerships within each market where we have online sportsbooks.”