Gaming and sports betting solutions provider Rush Street Interactive has rolled out a new social casino and sportsbook with the Gun Lake Casino in Wayland, Michigan.
The Gun Lake Casino4Fun site will grant users access to free-to-play slots, table games and live dealer games, as well as a social sportsbook where they can place free bets on a wide range of sporting events.
Powered by an online gaming platform owned by Rush Street, the new services will run on the provider’s Casino4Fun social gaming platform. Players must be at least 21-years-old to access the new social gambling services.
The launch establishes Gun Lake Casino as the first tribal casino to deploy Rush Street’s Casino4Fun platform.
“We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor,” Gun Lake Casino president and chief operating officer, Sal Semola, said.
Rush Street Interactive president, Richard Schwartz, added: “As states move forward in legalizing sports betting and online gaming, our Casino4Fun product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state.
“We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing and promotions, which will increase visitation to its property while generating incremental revenues.”
Michigan has not yet legalized sports betting or online gaming, despite a number of bills having been introduced in the state.
Rush Street launched its first real-money online casino – PlaySugarHouse.com – in New Jersey in 2016, and followed up on this with an online sportsbook when the state moved to legalize sports betting last year.
The developer also runs sportsbooks in partnership with both the SugarHouse Casino and Rivers Casino in Pennsylvania, and recently brokered a deal to open a land-based sports betting facility with the Rivers Casino in New York.