Scout Gaming is to make its US debut, launching a North America-focused social sportsbook platform through a partnership with new sports league, the Masters Cup Series of pool.
The five-year deal will see the Masters Cup Series pool competition leverage the new product that has been developed specifically for the US market and aimed at online and retail operators as well as sports venues and franchises.
The product allows organisations to tap into the sports wagering segment by offering a fun and low barrier of entry, ‘sports betting-like’ experience without the involvement of real money wagering.
Stockholm-headquartered Scout said the partnership will allow the sports franchise to provide a way for fans and viewers to engage with sports game play action 24 hours a day, seven days a week, while also generating significant revenue for the series. The event will comprise of eight professional players who will compete in weekly, nationally televised MCS Tour Stop events.
Andreas Ternström, chief executive at Scout Gaming, said: “We are thrilled to be officially entering the US market for the first time and to also unveil another addition to the Scout product line that will be launching with the Masters Cup Series.
“We’ve noticed a gap in the market that we can fill and we’re hoping to unveil many similar partnerships in the months and quarters to come.”
In addition to Scout’s standard games, fans will also be able to experience play on events directly tied to and developed in collaboration with the Masters Cup Series. Scout, which is licensed in the UK, Malta and Sweden, said it does not require a permit to offer free-to-play games in the US.
Rodney ‘Rocket’ Morris, chief executive at Masters Cup Series and Hall of Fame pro pool player, said “I’m so excited to have joined forces with Scout Gaming and feel honoured to be the first partner for the company in the USA. Its social sportsbook is an incredible product that will bring tremendous value to the series.
“Our new exciting tour and games are sure to be a great asset for the company as well, and Scouts’ track record is second to none in the gaming world.”
Scout Gaming recently partnered with Golden Matrix Group, a publicly-traded Las Vegas based US turnkey content and white-label provider focusing on emerging markets.
Earlier this year, Scout Gaming launched its fantasy sports product in Brazil with Betsson Group.
The group saw revenue more than double to SEK13.9m (£1.2m/€1.4m/$1.6m) in the second quarter of 2021, although rising expenses meant losses only dipped slightly.