Scientific Games has expanded its long-term relationship with the South Carolina Education Lottery after securing a new six-year contract with the organisation.
Under the new agreement, the Lottery will have access to the Scientific Games Enhanced Partnership (SGEP) program to responsibly drive maximum profits for educational programs in South Carolina.
The contract, awarded to Scientific Games following a competitive procurement process, includes warehousing and distribution services with a new distribution facility, a next-generation lottery mobile application and interactive services.
The contract will run for six years, with the option to extend by a further year.
Scientific Games has been working with the Lottery for over 18 years, having designed and manufactured all instant games sold in South Carolina since the Lottery launched in 2002.
“We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs,” the Lottery’s executive director Hogan Brown said,
“Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimize revenue for education in South Carolina.”
John Schulz, senior vice president for instant lotteruproducts for Scientific Games, said: “Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy.
“Managing its unique and successful instant game portfolio requires creative game design, innovative play styles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem.”
The deal come after Scientific Games last week also signed an expanded deal with the Connecticut Lottery Corporation to become its primary instant game provider.
The new five-year agreement extends the supplier’s existing instant game partnership with the Lottery, increasing the percentage of its games in the Lottery’s portfolio.