Sports betting provider Sportradar has announced it has entered into a 10-year global partnership with the National Hockey League (NHL).
The deal will see Sportradar become the league’s official integrity partner and official media data rights partner, as well as obtaining official betting data rights and betting streaming rights.
The NHL will use Sportradar’s technology solutions, and in turn Sportradar will distribute official statistics and data to media and sports betting companies worldwide.
Sportradar global CEO Carsten Koerl said: “The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to our customers.
“This agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging, personalized experiences for our partners and customers.”
The partnership is Sportradar’s latest with an American sports league, having signed marketing deals with the New York Jets and Baltimore Ravens in May.
NHL commissioner Gary Bettman added: “As the global leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver stats, insights and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport.
“We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”