Tabcorp has become the official wagering partner of the National Football League (NFL) in Australia as it seeks to tap into the growing popularity of the US sports league.
The multi-year agreement allows Tabcorp to create unique NFL content and experiences for Australian fans across its digital platforms and venues.
In addition, TAB and the NFL will combine to promote the NFL’s official Pick’em free-to-play football game. The game will provide NFL fans in Australia the chance to win weekly prizes, as well as a grand prize trip to the Pro Bowl.
Tabcorp’s Sky Racing channel will broadcast one NFL game each Monday. Tabcorp and Sky Racing will also bring the NFL Network and six hours of NFL RedZone programming to Australian fans across its commercial network of more than 4,400 pubs, clubs and TAB agencies.
“We are proud to bring Australians NFL action to enhance our existing sports offering to customers and venues and complement Sky’s unrivalled coverage of Australian and international racing,” said Adam Rytenskild, Tabcorp’s managing director of wagering and media.
“Our goal is to support the growing appetite for the NFL in Australia.
“This gives fans more value in line with our strategy of using our assets to create unique experiences for customers.”
The deal is the NFL’s latest international partnership since the legalisation of sports betting across the US last year.
“We are looking forward to working with Tabcorp, the leading operator in Australia,” said Christopher Halpin, NFL executive vice president. “We are excited about our growing popularity in Australia and this partnership will help further serve our fans there.”