Marketing
Better Collective expands US team with marketing hire
Affiliate group Better Collective has announced the appointment of Adam Rosenberg as head of marketing and communications in the US. In his new role, Rosenberg…
BetMGM extends partnership with golf’s PGA Tour
BetMGM has signed a three-year extension to its official marketing and content partnership with golf’s PGA Tour. Under the renewed deal, which runs through to…
BetMGM scores former NFL star Johnson as brand ambassador
BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…
PointsBet confirms latest Canada hire as Rivers takes marketing role
The Canadian division of online gambling operator PointsBet has appointed Dave Rivers as vice president of marketing. Rivers joins the operator after 18 years with…
theScore partners Canlan Sports on promotional drive
Score Media and Gaming (theScore) has entered a partnership with Canadian recreational sports business Canlan Sports to promote its brand across the country. Under the…
DraftKings scores betting partnerships with PGA Tour golf events
Sports betting and daily fantasy sports operator DraftKings has agreed a deal to become the first official betting operator of the World Golf Championships-FedEx St.…
Z Capital Partners completes Affinity-SIG merger
Private equity business Z Capital Partners has announced the conclusion of the merger between its portfolio companies Affinity Gaming and Sports Information Group (SIG), creating…
Nascar lands BettorView as latest gambling partner
Stock car racing series Nascar has signed in-venue sports betting marketing and technology platform BettorView as its latest partner in the gambling industry. Under the…
Sportradar signs landmark marketing tech deals with NFL’s Jets and Ravens
Sports betting service provider Sportradar has signed two new agreements with the New York Jets and Baltimore Ravens, to provide its ad:s sports betting marketing…
Overdrive Marketing acquires TheRX.com
Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…
WynnBet pens marketing and affiliate deal with Minute Media
WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…
MediaTroopers secures permanent sports wagering supplier license in WV
Digital marketing agency MediaTroopers has secured a permanent sports betting supplier license from the West Virginia Lottery. MediaTroopers has been operating in the US state…
WatchandWager extends marketing partnership with AretoNet
Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years. The US-based…
NHL takes stake in PointsBet as it announces multi-year partnership
Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the…