Marketing
FanDuel selects Genius Sports for new marketing drive
Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new…
BetRivers signs NBA and NFL legends as brand ambassadors
New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…
DraftKings signs partnership with Drone Racing League
DraftKings has been named the official sports betting partner of the Drone Racing League (DRL). As the official sports betting partner of the league, DraftKings…
FanDuel announces partnership with NBA legend Barkley
Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…
DraftKings becomes official partner of NHL’s Nashville Predators
DraftKings has signed a deal to become the official daily fantasy sports provider and an official sports betting operator of the National Hockey League (NHL)’s…
DraftKings to sponsor Mike Tyson comeback fight
DraftKings has been named the official sports betting partner of the upcoming boxing match between former undisputed heavyweight world champion Mike Tyson and former four-division…
Acroud signs LoI to acquire US tipster company
iGaming affiliate business Acroud AB (formerly Net Gaming) has signed a letter of intent (LoI) to acquire an unnamed “fast-growing US tipster company” for an…
DraftKings scores first golf partnership with DeChambeau
Sports betting and daily fantasy sports operator DraftKings has secured its first deal with a professional golfer by entering a partnership with US player Bryson…
HeadsUp and LOTIX to launch US sportsbook and lottery operations
Media and gaming operator HeadsUp Entertainment has agreed a joint venture with gaming and payment supplier Lotix, to pursue lottery and betting opportunities in the…
The Road Back: Back to Basics – Day one
Communication is a vital to a casinos’ efforts to bring premium customers back to properties, according to a panel of industry experts in the first…
BetMGM scores betting deal with Tennessee Titans
BetMGM, the brand operated via the Roar Digital joint venture between MGM Resorts International and GVC Holdings, has agreed to become the official sports betting…
PointsBet partners with NFL’s Colts and Bears
PointsBet has agreed partnerships with both the Indianapolis Colts and Chicago Bears, making it a sportsbook partner of the NFL franchises. Under both deals, PointsBet…
Rivers Casino Pittsburgh partners with NHL’s Penguins
The NHL’s Pittsburgh Penguins has signed an agreement with Rush Street’s Rivers Casino Pittsburgh that will see it become the team’s casino and sportsbook partner…
BetMGM signs up Jamie Foxx for new ad campaign
BetMGM, the betting and igaming joint venture between GVC Holdings and MGM Resorts, has announced that Oscar-winning actor and singer Jamie Foxx will star in…