Marketing
State of the Union: New Jersey, Scientific Games, Virginia and more
This week’s State of the Union, in partnership with Segev LLP, includes a record month for sports betting handle in New Jersey, new sports betting…
AGA marketing code for betting comes into effect
The American Gaming Association (AGA)’s has introduced a new code of conduct to prevent irresponsible advertising by its members for their sportsbook products. The code,…
PointsBet nets landmark deal with NCAA’s Colorado Buffaloes
PointsBet has signed a five-year deal to become a betting, gaming and fantasy sports partner of The University of Colorado Buffaloes, becoming the first operator…
PrizePicks signs marketing deal with MLB’s Atlanta Braves
Atlanta, Georgia-based fantasy sports operator, PrizePicks has sealed a new partnership with local Major League Baseball (MLB) team, Atlanta Braves, for the remainder of the…
State of the Union: DraftKings, Covid-19, Puerto Rico and more
This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ first financial statements since its merger with SBTech and public listing on…
PGA Tour announces BetMGM as official betting partner
The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…
XLMedia poaches Rakuten’s Dorward for North America role
Affiliate marketing services provider XLMedia has announced the appointment of Ken Dorward, formerly of Japanese e-commerce giant Rakuten, as its new president North America. Dorward, who…
Leadstar Media approved to launch in New Jersey
Affiliate services provider Leadstar Media has secured approval from the New Jersey Division of Gaming Enforcement to commence operations in the state. Leadstar will use…
Penn National Gaming lands partnership with Nascar
Casino operator Penn National Gaming (PNG) has agreed a multi-year deal to become an authorized gaming partner of stock car racing series Nascar in the…
Harrah’s Philadelphia scores marketing deal with NFL’s Eagles
Caesars Entertainment-owned Harrah’s Philadelphia Casino and Racetrack in Pennsylvania has entered into a marketing partnership with the Philadelphia Eagles National Football League (NFL) franchise. Specific…
Tennessee releases sports betting regulations for public comment
Tennessee has released its draft sports wagering rules, including stringent advertising regulations, for public comment. The rules would only allow for wagers to be placed…
Gambling.com Group hires Kambi’s Bichsel as VP for US sales
Gambling.com group has appointed Max Bichsel, formerly director of US sales for Kambi, as vice president with a focus on its US business. Bichsel’s goal…