NFL
FanDuel scores betting partnership with NFL’s Bills
Flutter Entertainment-owned FanDuel Group has entered into a partnership with National Football League (NFL) franchise the Buffalo Bills. Under the multi-year deal, FanDuel will become…
Caesars sportsbook announces new partnership with Manning family
Caesars sportsbook has signed a new first-of-its-kind partnership with the Manning family, considered the “first family of football” for their contributions to college football and…
BetMGM scores former NFL star Johnson as brand ambassador
BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…
Aristocrat and NFL announce exclusive slots and virtuals partnership
The National Football League (NFL) and Aristocrat Gaming have formed an exclusive, multi-year slot machine licensing agreement, giving Aristocrat an exclusive global license to produce…
NFL partners National Council on Problem Gambling for awareness program
The National Football League (NFL) has made a multi-million-dollar commitment to the National Council on Problem Gambling (NCPG) as part of a new league-wide responsible…
Genius Sports expands sports betting partnership with PointsBet
Genius Sports has extended its partnership with online gambling operator PointsBet to include its full range of official sportsbook data, content and fan engagement solutions.…
Genius Sports expands Entain and BetMGM deals to include NFL data
Genius Sports has expanded existing agreements with Entain and BetMGM to provide both operators with access to official National Football League (NFL) data feeds, sportsbook…
OddsChecker scores NFL partnership with boxing icon Mayweather
Affiliate marketing business OddsChecker has entered into a partnership with boxing icon Floyd Mayweather Jr. Under the deal, Mayweather worked with OddsChecker on marketing for…
Fubo Gaming scores New York Jets deal
Fubo Gaming, the betting subsidiary of streaming service FuboTV, has agreed a multi-year deal for its Fubo Sportsbook to partner with National Football League (NFL) franchise…
Genius Sports secures NFL partnership with WynnBET
Genius Sports has expanded its existing agreement with WynnBET to provide the operator with official National Football League (NFL) sportsbook data, content and fan engagement…
AGA research suggests record betting numbers for 2021 NFL season
Research conducted by the American Gaming Association (AGA) shows that a record 45.2m Americans plan to wager on the upcoming National Football League (NFL) season. …
NFL announces “select group” of approved sportsbook operators
The National Football League (NFL) has reached agreements with FOX Bet, BetMGM, PointsBet, and WynnBET to become approved sportsbook operators for the 2021 NFL season and…
Esports Entertainment Group links up with NFL’s Colts
Esports Entertainment Group has entered into a partnership with National Football League (NFL) franchise the Indianapolis Colts. Under the multi-year agreement, Esports Entertainment will serve…
PointsBet scores sportsbook partnership with NFL
Gambling operator PointsBet Holdings has entered into a partnership with the National Football League (NFL), becoming an approved sportsbook operator of the competition. The deal…