Sponsorship
Golden Nugget partners golf’s Rocket Mortgage Classic
Golden Nugget has strengthened its reach in golf by becoming the official national casino partner of the Rocket Mortgage Classic PGA Tour championship. The deal,…
Bally’s announces 15-year partnership with WNBA’s Phoenix Mercury
Bally’s Corporation has announced a new partnership with Arizona-based Women’s National Basketball Association (WNBA) team Phoenix Mercury Basketball. The deal will see Bally’s become the…
WynnBet signs partnership with MLB’s Cincinnati Reds
Wynn Resorts’ online sports betting brand WynnBet has announced a new corporate partnership with Ohio-based Major League Baseball (MLB) team the Cincinnati Reds. While sports…
Sportradar signs landmark marketing tech deals with NFL’s Jets and Ravens
Sports betting service provider Sportradar has signed two new agreements with the New York Jets and Baltimore Ravens, to provide its ad:s sports betting marketing…
BetRivers becomes betting partner of Indy Eleven soccer team
Rush Street Interactive (RSI)-owned online sportsbook and gaming operator, BetRivers, has signed a multi-year agreement with Indiana-based United Soccer League (USL) Championship team, Indy Eleven,…
DraftKings becomes official partner of Professional Fighters League
Online operator DraftKings has become the first official sportsbook and daily fantasy partner of mixed martial arts (MMA) organization, the Professional Fighters League (PFL). The…
DraftKings becomes official partner of American Cornhole League
Daily fantasy and sports betting operator DraftKings has become the official sports betting partner of the American Cornhole League (ACL). The deal will see DraftKings…
Fox Bet set to become authorized NFL sportsbook
Fox Bet has announced that the brand will receive authorized sportsbook operator status from the NFL if and when the league approves official sportsbook operators…
Esports Entertainment Group signs Baltimore Ravens partnership
The Esports Entertainment Group (EEG) has signed a multi-year partnership with National Football League (NFL) team Baltimore Ravens, to become the franchise’s esports tournament provider.…
NHL takes stake in PointsBet as it announces multi-year partnership
Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the…
Betting sponsorships worth $396.6m to US sport, research claims
The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…
DraftKings joins NBA’s Charlotte Hornets as official DFS partner
Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…
PlayUp sponsors NHL’s New Jersey Devils
Australian daily fantasy and sports betting operator PlayUp has secured an agreement with the National Hockey League (NHL)’s New Jersey Devils, which becomes the operator’s…
DraftKings becomes official partner of NHL’s Nashville Predators
DraftKings has signed a deal to become the official daily fantasy sports provider and an official sports betting operator of the National Hockey League (NHL)’s…