TheScore Bet, a subsidiary of Penn National Gaming, has entered into a 10-year partnership with baseball team the Toronto Blue Jays, becoming the team’s exclusive gaming partner.
The agreement is both the Blue Jays’ first gaming partnership and theScore Bet’s first professional team partnership.
It will allow theScore Bet to have exclusive national marketing rights across sports betting, casino, online casino and fantasy sports.
TheScore and the Blue Jays will also create a branded flagship sports bar and restaurant at Rogers Center in Toronto, which will offer entertainment options to fans.
The partnership will also see two premium seating sections, in-stadium branding and in-game features at Rogers Center.
“The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game,” said Mark Shapiro, president & CEO of the Toronto Blue Jays.
“We are excited to be partnering with a Canadian company that operates at the highest level of the industry and understands our role in Toronto and Canada, to bring baseball to more fans nationwide.”
TheScore will also be the presenting partner of the Jays Care 50/50 program, which is a raffle held in-stadium.
“TheScore Bet is proudly Canadian and we are thrilled to make Canada’s baseball team our long-term partner,” said John Levy, CEO of theScore Bet. “This is a foundational partnership with a team and organization that is deeply embedded in our country’s sports culture.”
“Teaming with the Blue Jays opens up exciting new exclusive marketing opportunities and brings theScore Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Centre and online across our platforms.”