Toronto-listed betting and media business theScore has been named an authorised gaming partner of Major League Baseball (MLB).
The deal provides the operator with access to official MLB data, league trademarks and logos for use in its mobile betting app, theScore Bet.
“We’re thrilled to work with MLB, helping bring our fans an even deeper experience as we begin our multi-state expansion of theScore Bet,” the operator’s founder and chief executive John Levy said.
“We know our fans are eager to watch and bet on America’s pastime, and we’ll be ready to bring them a best-in-class integrated media and betting offering when play resumes and for seasons to come.”
MLB has to date been one of the most receptive of the US major leagues to sports betting, signing partnerships with a host of operators including FanDuel and Fox Bet most recently.
It has also thrown its support behind efforts to legalize single event betting in theScore’s native Canada, with the operator also backing this push.
“Working with theScore is another important step in offering baseball fans a variety of unique gaming options to continually engage with our sport,” MLB executive vice president of gaming and new business ventures Kenny Gersh commented.
“theScore is an innovative company that shares our vision for developing fandom with new, creative gaming opportunities on a variety of platforms.”
The operator has launched its sportsbook in New Jersey, and is now preparing to enter both Indiana and Colorado in the coming months, looking to leverage its popular sports media offering to grow its audience.