Marketing & Affiliates
Operators welcome passage of Canadian single-event sports betting bill
Operators have welcomed the passing of a bill that is set to introduce single-event sports betting in Canada, which will provide opportunities for expansion in…
Unibet to sponsor Stewart-Haas Nascar team
Kindred Group has announced a collaboration between its Unibet brand and Nascar team Stewart-Haas racing, along with its driver Kevin Harvick, with Unibet serving as…
Esports Entertainment Group seals New York Rangers partnership
Esports Entertainment Group (EEG), the esports and online gambling operator, has sealed a marketing partnership with the New York Rangers NHL ice hockey team. Under…
Chicago Bears sign up BetRivers and Rivers Casino as first gambling partners
The NFL’s Chicago Bears signed the team’s first sports betting partnership after agreeing an exclusive deal with BetRivers.com and Rivers Casino. The multi-year agreement was…
Hard Rock scores partnership with soccer icon Messi
Land-based operator Hard Rock International has entered into a partnership with Argentinian soccer legend Lionel Messi. The five-year global agreement will see Messi serve as…
DraftKings to collaborate with AGA responsible betting campaign
DraftKings has announced a collaboration with the American Gaming Association’s (AGA) “Have a Game Plan, Bet Responsibly” campaign. The campaign will be featured on DraftKings’…
Smarkets receives investment from Susquehanna to expand US presence
Betting exchange operator Smarkets has announced a series B investment from Susquehanna Growth Equity, which will help Smarkets to increase its expansion across the US.…
Penn National Gaming appoints Vimla Black-Gupta to board
Penn National Gaming has named marketer Vimla Black-Gupta as a new addition to the operator’s board of directors, subject to customary regulatory approvals. Black-Gupta has…
BetMGM becomes exclusive betting partner of The Hockey News
BetMGM has agreed a deal to become the exclusive sports betting partner of ice hockey publication The Hockey News. Under the deal, The Hockey News…
OlyBet scores Baltics partnership with NHL
OlyBet, a subsidiary of the Olympic Entertainment Group, has entered into a new regional partnership with North America’s National Hockey League (NHL). Under the agreement,…
A Game Above appoints Girvan to senior partner marketing role
Customer acquisition and retention marketing specialist A Game Above has named industry veteran Paul Girvan as senior vice president of partner marketing. In the role,…
BetMGM partners NHL legend Gretzky as it eyes Canadian market entry
MGM-Entain joint venture BetMGM has partnered with ice hockey legend Wayne Gretzky, with the four-time Stanley Cup winner becoming a BetMGM brand ambassador, as the…
Better Collective closes $240m Action Network acquisition
Better Collective has closed its $240m acquisition of the Action Network, the largest deal in the super-affiliate’s history. The deal was announced at the start of…
BetMGM announces NYRA Bets as first horse racing partner
BetMGM struck a deal that sees the New York Racing Association’s online betting platform NYRA Bets become the operator’s first horse racing partner in the…