Marketing & Affiliates
Esports Entertainment Group scores new partnership with NBA’s Cavaliers
Esports Entertainment Group has entered a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers. Under the deal, Esports Entertainment will serve as…
PointsBet nets first women’s league deal with WNBA
Sportsbook operator PointsBet has become an authorized gaming operator of the Women’s National Basketball Association (WNBA), its first partnership with a women’s professional sports league. …
Sportradar signs landmark marketing tech deals with NFL’s Jets and Ravens
Sports betting service provider Sportradar has signed two new agreements with the New York Jets and Baltimore Ravens, to provide its ad:s sports betting marketing…
Baltimore Ravens sign BetMGM as first gaming partner
MGM Resorts and Entain joint venture BetMGM has agreed a deal to become the first official gaming partner of the NFL’s Baltimore Ravens, after Maryland…
Howdy, partner: The proliferation of sports betting partnerships
Partnerships between betting operators and leagues have rapidly spread across the US in the past three years. Cole Rush speaks to some of the brands…
Bet.Works and Konami Gaming launch casino loyalty offering for sports bettors
Sports betting platform Bet.Works – which is soon to be acquired by Bally’s – and Konami Gaming have announced a joint venture to offer casino…
LeoVegas to enter US in H1 2022 with Caesars market access deal
Swedish operator LeoVegas has reached an agreement with Caesars Entertainment to launch its online casino product in the state of New Jersey in the first…
Betway scores new partnership with National Hockey League
Super Group-owned online gambling operator Betway has entered into a multi-year, US-facing partnership with the National Hockey League (NHL). The deal, which is Betway’s first…
BetMGM lands partnership with golf’s LPGA Tour
Online sportsbook BetMGM has agreed terms on a multi-year partnership with the Ladies Professional Golf Association (LPGA) to become an official betting operator and partner…
Bragg Gaming enters US market with $30m Spin Games acquisition
Gaming technology provider Bragg Gaming has acquired Nevada-based B2B gaming content provider Spin Games, signaling the company’s first foray into the US market. The deal…
Sports IQ raises $7m in seed funding as leading sports execs invest
Sports betting technology supplier Sports IQ has raised $7m in series seed funding, with the intention to invest it into live sports betting services and…
Wynn Interactive to spin off and trade on Nasdaq with SPAC merger
Wynn Interactive, an online-focused subsidiary of Wynn Resorts, is to merge with special purpose acquisition company (SPAC) Austerlitz Acquisition Corporation I (Austerlitz I) and list…
£2bn Gamesys-Bally’s merger set for completion in Q4 2021
Gamesys Group and Bally’s Corporation have announced a timeline for their £2bn ($2.74bn/€2.31bn) merger deal, eyeing a closing date in Q4 of this year. The…
State of the Union: Better Collective, Nevada, Catena and more
This week’s State of the Union, in partnership with Segev LLP, includes two huge affiliate deals, financial results from Caesars Entertainment, and efforts in Nevada…