Marketing & Affiliates
Sports IQ and IGT announce Playsports platform partnership
Technology supplier SportsIQ has announced a new multi-year deal with International Game Technology (IGT), making SportsIQ’s odds and automated trading products available on IGT’s Playsports platform.…
A smart product for the casual bettor?
QL Gaming’s data-driven tools have proven a hit with sophisticated bettors, but the next challenge is to extend its reach to casual punters. Thanks to its recent acquisition by broadcaster Entercom, the business now has…
Bally’s launches campaign to support proposed $650m Virginia casino
US land-based casino operator Bally’s Corporation has launched a new campaign in an effort to drum up support for its proposed $650m casino resort in…
Bally’s scores sports betting partnership with NBA
Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with…
Esports Entertainment scores partnerships with New England sports teams
Esports Entertainment Group (EEG) has signed a multi-year sponsorship deal with Kraft Sports and Entertainment to become an official partner of National Football League franchise…
DraftKings named UFC’s first sportsbook and daily fantasy partner
DraftKings has hailed a “groundbreaking” agreement with the Ultimate Fighting Championship (UFC) that sees it become the mixed martial arts competition’s official sportsbook and daily…
Betfred US scores partnership with Colorado Rockies
Betfred USA Sports, the US-facing business of the British bookmaker, has entered a multi-year marketing and sponsorship agreement with Major League Baseball (MLB) franchise the…
GiG secures Virginia license for WSN.com
Gaming Innovation Group (GiG) has secured a vendor registration license in the US state of Virginia for its World Sports network (WSN.com) affiliate site. Issued…
WynnBet becomes Detroit Pistons’ fourth sportsbook partner
WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has partnered the Detroit Pistons, becoming the fourth sports operator to strike…
BetMGM in US first with Borussia Dortmund partnership
MGM-Entain joint venture BetMGM has become the first US betting operator to partner with a German soccer club, striking a deal with Bundesliga giants Borussia…
MediaTroopers secures permanent sports wagering supplier license in WV
Digital marketing agency MediaTroopers has secured a permanent sports betting supplier license from the West Virginia Lottery. MediaTroopers has been operating in the US state…
WatchandWager extends marketing partnership with AretoNet
Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years. The US-based…
Bally’s signs up first sports league partner through NHL deal
Bally’s Corporation has become an official sports betting partner of the National Hockey League (NHL) in what is a first agreement with a major league…
BonusFinder receives Virginia affiliate license
Casino and sportsbook comparison site BonusFinder.com has been granted an affiliate license for the state of Virginia. The approval adds to the affiliate’s existing US…