Marketing & Affiliates
Esports Entertainment Group signs Baltimore Ravens partnership
The Esports Entertainment Group (EEG) has signed a multi-year partnership with National Football League (NFL) team Baltimore Ravens, to become the franchise’s esports tournament provider.…
State of the Union: CT, MGM, PointsBet and more
This week’s State of the Union, in partnership with Segev LLP, includes Connecticut Governor Ned Lamont’s plans for legal betting and online gaming, as well…
NHL takes stake in PointsBet as it announces multi-year partnership
Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the…
bet365 reveals details of new and improved offers for booming NJ market
Online betting giant bet365 has announced a brace of improved offers for new customers as it looks to build on its position in the booming…
NFL legend Sanders joins BetMGM as ambassador in Michigan
MGM and Entain joint venture BetMGM has signed former Detroit Lions running back and Pro Football Hall of Fame member Barry Sanders as a brand…
BetMGM secures industry-first deal with Nascar team
BetMGM has become the first gambling operator to officially partner with a professional Nascar team after it secured a deal with Richard Childress Racing (RCR).…
Betting sponsorships worth $396.6m to US sport, research claims
The betting industry has invested almost $400m in sponsorship investments in US sport since the repeal of the Professional and Amateur Sports Protection Act (PASPA)…
Bet.Works hits the big time
Bet.Works has quickly evolved from a sportsbook supplier looking to challenge the industry elite, to a key tentpole in Bally’s Corporation’s aggressive expansion plans. Founder…
The Athletic signs up BetMGM as exclusive betting partner
Subscription-based sports media giant The Athletic has named BetMGM has its exclusive sports betting partner in the US. The agreement with the MGM Resorts and…
FanDuel selects Genius Sports for new marketing drive
Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new…
Bally’s and Sinclair rebrand regional sports networks
Bally’s Corporation has revealed the new logos and names for Sinclair Broadcast Group’s regional sports networks across the US, as part of a recently announced…
DraftKings joins NBA’s Charlotte Hornets as official DFS partner
Daily fantasy and sports betting operator DraftKings has entered into a new partnership with the North Carolina-based Charlotte Hornets, of the National Basketball Association (NBA).…
PointsBet names golf personality Spiranac as ambassador
Australia’s PointsBet has hired Golf personality Paige Spiranac as a brand ambassador, joining Shaquille O’Neal in promoting the operator. Spiranac is a former college golf…
Understanding the Eagles’ esports engagement play
Having been an early adopter in engaging with sports betting, the Philadelphia Eagles have now become the National Football League’s first franchise to sign up…