Marketing & Affiliates
DraftKings seals wide ranging NY Giants partnership
DraftKings has agreed an exclusive, multi-year partnership with the New York Giants that sees the sports betting giant become the National Football League (NFL) franchise’s…
AGA marketing code for betting comes into effect
The American Gaming Association (AGA)’s has introduced a new code of conduct to prevent irresponsible advertising by its members for their sportsbook products. The code,…
ESPN to promote William Hill, DraftKings odds through new deal
Sports media giant ESPN has agreed deals with both Caesars Entertainment and DraftKings to showcase odds from William Hill and daily fantasy sports information from…
State of the Union: PointsBet, Covid-19, 5Dimes and more
This week’s State of the Union, in partnership with Segev LLP, covers PointsBet’s first-of-its-kind deal with the University of Colorado Buffaloes, the US gaming market’s…
PointsBet nets landmark deal with NCAA’s Colorado Buffaloes
PointsBet has signed a five-year deal to become a betting, gaming and fantasy sports partner of The University of Colorado Buffaloes, becoming the first operator…
DraftKings scores Chicago Cubs deal, opens second NH sportsbook
DraftKings has brokered a deal to become the official sports betting and daily fantasy partner of Major League Baseball team the Chicago Cubs, while the…
ESPN opens new Vegas studio at Caesars’ Linq
Sports broadcaster ESPN will strengthen its ties with the US betting industry as it today (24 August) opens its new studio at Caesars Entertainment’s The…
State of the Union: DraftKings, Covid-19, Puerto Rico and more
This week’s State of the Union, in partnership with Segev LLP, includes DraftKings’ first financial statements since its merger with SBTech and public listing on…
PointsBet scores betting partnership with PGA Tour
PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments…
PointsBet becomes exclusive gaming partner of Denver Nuggets
PointsBet has entered into a multi-year partnership with Kroenke Sports & Entertainment (KSE), owner of the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball…
PGA Tour announces BetMGM as official betting partner
The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…
Gambling.com Group launches slot-focused affiliate portal
Affiliate giant Gambling.com Group announced the launch of a new casino-based affiliate website, SlotSource.com, aimed at regulated online gaming markets in the US. SlotSource.com will…
PGA Tour signs DraftKings as first official betting partner
DraftKings has expanded its partnership with the PGA Tour to become the first official betting operator for the golf tournament organiser. Under the agreement, DraftKings…
Fanduel signs media partnership with The Ringer
Flutter-owned betting and daily fantasy sports operator FanDuel has entered into a strategic partnership with Spotify-owned sports and popular culture website The Ringer. Under the…