Marketing & Affiliates
The next generation of gambling affiliates
In the nascent US online betting and gaming sector, traditional igaming affiliates are facing significant competition from major media brands moving onto their patch. Jake…
Gambling.com Group hires Kambi’s Bichsel as VP for US sales
Gambling.com group has appointed Max Bichsel, formerly director of US sales for Kambi, as vice president with a focus on its US business. Bichsel’s goal…
DraftKings seals NBA partnership
Sportsbook and daily fantasy sports operator DraftKings has agreed to a partnership with the National Basketball Association (NBA) that will make the company an “authorized…
NFL’s Philadelphia Eagles partner with Unibet
Unibet has signed a multi-year partnership with the National Football League’s (NFL) Philadelphia Eagles that will see Kindred Group brand heavily featured around the team’s…
FanDuel scores exclusive fantasy sports deal with Pittsburgh Steelers
Flutter Entertainment’s FanDuel has agreed an exclusive deal to become the official daily fantasy sports partner of Pennsylvania-based NFL franchise the Pittsburgh Steelers. Under the…
San Manuel Casino to sponsor Raiders’ new Las Vegas stadium
The California-based San Manuel Band of Mission Indians will sponsor the Las Vegas’s Allegiant Stadium, as well as the Raiders NFL franchise, after the team’s…
Operators call for compliance “grace period” in Illinois
Industry stakeholders have suggested policies such as a pre-registration process, a 270-day “grace period” to comply with regulations and licensing reciprocity between jurisdictions as part…
Affiliates: the early winners of regulated wagering?
CPA values, rev share, stats and data publishers, media outlets entering both as operators and affiliates. All those elements are still working their way through…
William Hill agrees sports betting partnership with NBA
William Hill has secured a deal to become an official partner and authorized sports betting operator of the National Basketball Association (NBA) in the US.…
NBA’s 76ers announce Parx as local betting partner
The NBA’s Philadeplphia 76ers have announced Pennsylvania’s largest casino Parx, based just outside Philadelphia, as its official local casino partner and “winning partner.” Under the…
888Casino extends New York Jets partnership
888Casino has extended its partnership with the NFL’s New York Jets for the 2019 season. Under the deal, 888casino branding will feature “extensively” at the…
Michaelson appointed to Gambling.com board
Gregg Michaelson has been appointed to affiliate marketing provider Gambling.com Group’s board of directors after being nominated by equity firm Edison Partners. Earlier this month,…
State of the Union: NJ, MS, DE, PA and more
This week’s State of the Union, in partnership with Segev LLP, covers the latest revenue figures from a number of regulated markets, as well as…
Unibet partners with New Jersey’s NHL team
Unibet has marked its entry into the New Jersey sports betting market by becoming a partner of the state’s National Hockey League (NHL) ice hockey…