Marketing & Affiliates
FanDuel lands gaming deal with Major League Baseball
Flutter Entertainment-owned FanDuel has struck a deal to become an authorised gaming partner of North America’s Major League Baseball (MLB). Through the multi-year agreement, FanDuel…
Gateway becomes NFL’s first Canadian casino partner
British Columbia-based operator Gateway Casinos & Entertainment has become the National Football League’s (NFL) first Canadian casino partner. The multi-year agreement sees Gateway, which is…
The value of trust
Operators must ensure their advertising is compliant with an evolving set of industry standards. However, as Melissa Del Gaudio points out, customers are increasingly motivated…
Cashcow launches affiliate site in NJ
Affiliate marketing company Cashcow Ltd secured acquired a license to launch in New Jersey and will now roll out new US-facing website usaonlinecasinofinder.com. The usaonlinecasinofinder…
William Hill partners Income Access to revamp affiliate programme
William Hill US has linked up with marketing technology and services provider Income Access to expand and strengthen its affiliate program across the country. Paysafe…
State of the Union: NY, PA, Mississippi, Miomni and more
This week’s State of the Union, in partnership with Segev LLP, looks at the latest developments in states including New York and Pennsyvlania. Elsewhere, Miomni…
The Action Network hires FanDuel’s Borod for commercial role
Sports media company The Action Network has hired Ari Borod, former vice president for legal affairs of FanDuel, as its new chief commercial officer. Borod,…
Better Collective strengthens US portfolio with two acquisitions
Better Collective has acquired the assets of Florida-based sports betting websites Vegas Insider and Scores and Odds in a $20m cash deal. “With the acquisition…
Effectively driving brand awareness during the NFL off-season
Josh Linforth, Commercial Director at Genius Sports Media, analyzes how U.S. sportsbooks can successfully disseminate their brand name in the run up to the landmark…
ICE North America Interview: Randall Boe, Commissioner, Arena Football League
Randall Boe explains how emerging sports competitions such as the Arena Football League can benefit from legal wagering.
MLS opens up to gambling sponsorship
North America’s Major League Soccer (MLS) has updated its commercial policies to allow its teams to enter into shirt sponsorship deals with companies in the…
Raketech launches Canadian casino comparison site
Affiliate marketing giant Raketech has moved into the Canadian market with the launch of CasinoFever.ca, a casino comparison site. The site aims to provide Canadian…
ICE North America Interview: Jason Sukhraj, SVP of business development, Sportradar
Sportradar’s SVP of business development, Jason Sukhraj, sits down with iGaming Business North America at ICE North America 2019 to discuss the company’s ad:s product and…
Better Collective boosts US presence with RotoGrinders deal
Stockholm-listed Better Collective will significantly expand its presence in the US market through the acquisition of daily fantasy and sports betting affiliate Rical LLC, operator…