Marketing & Affiliates
If ESPN won’t sportsbook, will sportsbooks ESPN?
Sportsbooks and media entities have taken plenty of steps towards partnerships since the repeal of PASPA. Media brands, the thinking goes, offer an obvious audience…
USA Today publisher Gannett alters Tipico deal, removing exclusivity
US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator. Gannett – which owns the country’s leading newspaper by…
Better Collective pens deal with Boston.com
Sports betting affiliate business Better Collective has entered into a commercial partnership with regional news website Boston.com to deliver sports betting content within the website’s…
Leadstar Media lands igaming affiliate license in West Virginia
Affiliate and media business Leadstar Media has secured an igaming license from the West Virginia Lottery to promote legal online casino brands in the US…
Penn exercises options to acquire remainder of Barstool
Penn Entertainment – the business formerly known as Penn National Gaming – has exercised its option to acquire all remaining shares of media brand Barstool…
BetMGM becomes official partner of NFL in Canada
Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada. The…
Caesars scores new partnership with NBA’s Grizzlies
Caesars Entertainment has entered into a multi-year partnership with National Basketball Association franchise the Memphis Grizzlies. Under the deal, the operator’s Caesars Sportsbook brand will…
Bally’s scores new partnership with MLB’s Yankees
Bally’s Corporation has entered a new marketing partnership with Major League Baseball (MLB) franchise the New York Yankees. Under the deal, four Bally’s brands will…
Intress Media secures approval in Michigan
Affiliate marketing group Intress Media is to launch in Michigan after securing a new license in the US state. The approval will enable Intress to…
Jackpocket named as digital lottery partner of the New York Mets
Third-party lottery app Jackpocket has been named as the official digital lottery partner of the New York Mets. This marks Jackpocket’s fourth partnership with a…
MGM Resorts and BetMGM extend sponsorship deal with MLB
MGM Resorts International and BetMGM, the operator’s joint venture with Entain, have extended a partnership with Major League Baseball (MLB). Under the multi-year agreement, which…
NFL’s Bengals scores partnership with Betfred
Ohio-based National Football League (NFL) franchise the Cincinnati Bengals has entered a partnership with the Betfred USA arm of bookmaker Betfred. Under the multi-year deal,…
PointsBet to move away from “promos and ad blitzes” with new marketing hires
Sportsbook operator PointsBet has made two senior marketing appointments, as part of a pivot in strategy away from “promos and ad blitzes”. Former Olympics executive…
An increasing appetite for free bets in the US
Kontempry Ltd, which operates a portfolio of aggregator and operator brands, has been mapping the ever-changing online betting landscape for decades and has recently expanded…