Online marketing specialist Traffic Puma has expanded its reach into the US by launching a new affiliate website in the country.
Americasino.com will offer a range of online casino information, advice and help to players, with the aim of helping its partners introduce new products to the market.
The site will only be available for users in states where online gambling has been fully legalised. At present, online gambling is legal in eight states across the US.
“As this is a relatively reason change, the US gambling market has a lot of potential, but it also means that Traffic Puma is not the only marketing affiliate site to make the move to the US territory to make their mark on the industry,” Traffic Puma director Ken Larsen said.
“With that being said, it’s important for affiliates to stand out from the crowd and we hope we will.”
Traffic Puma’s expansion into the US comes after affiliate services provider Leadstar Media last month secured approval from the New Jersey Division of Gaming Enforcement to commence operations in the state.
Leadstar said it would use its license to initially launch two primary products in New Jersey, in the form of Bettingscanner.com and Unitedgamblers.com.