Kindred Group has announced a collaboration between its Unibet brand and Nascar team Stewart-Haas racing, along with its driver Kevin Harvick, with Unibet serving as the official Stewart-Haas sportsbook.
The collaboration, which is Unibet’s first US motorsports partnership, is set to expand Unibet’s presence in the US.
As part of the partnership, Unibet will also serve as the primary sponsor of Nascar’s Xfinity Series race in Indianapolis and will sponsor two Nascar Cup series at Indianapolis Motor Speedway and Martinsville Speedway.
“Racing fans are extremely passionate about their sport and their driver in particular,” said Manuel Stan, USA senior vice president of Kindred.
“Unibet exists for this reason, to enhance fans’ passion for their sport. Integrating Unibet into the sport that fans watch and cheer for, is the best way to tell our story.”
Unibet is set to make its sponsorship debut at Pocono Raceway in Pennsylvania on July 26th.
“We’re proud to represent and work with Unibet, now and in the future,” said Brett Frood, president of Stewart-Haas racing.
“Fans are the lifeblood of our sport and Unibet offers a new and insightful way for fans to engage with our sport.”