Verizon Media-owned media platform Yahoo Sports has added a number of new features to its sportsbook and daily fantasy sports products through its existing partnership with BetMGM.
Under agreement, the Yahoo Sportsbook will streamline its registration and on-boarding experience between the Yahoo Sports app and BetMGM, while a new player prop odds option will be added to Yahoo Fantasy.
BetMGM, the joint venture between MGM Resorts and GVC Holdings, in October last year agreed to power the Yahoo Sports sportsbook product. The multi-year partnership saw Yahoo Sports agree to launch real-money sports betting on its app in regulated US states, with all transactions taking take place via the BetMGM app.
The expanded agreement will now allow Yahoo Sports customers to use their Yahoo login to register and sign in to their BetMGM account. Users with a BetMGM account can place bets with BetMGM, without also having to download the BetMGM app.
Yahoo Fantasy users will also be able to access player prop odds on the players tab and player card within the Yahoo Fantasy app, as well as several locations on the web. Customers can place corresponding bets on the BetMGM platform.
In addition, BetMGM will introduce a unique player prop odds based on fantasy point totals, which it said will leverage Yahoo’s fantasy scoring system.
“At Yahoo Sports we are continuing to provide new ways for sports fans to go beyond engaging with content and interact in a seamless way with the sports that they love,” Yahoo Sports general manager Geoff Reiss said.
“The new features continue to enhance our fan’s experience and as we continue to reimagine the future of sports.”
BetMGM chief marketing officer Matt Prevost added: “Since announcing our partnership with Yahoo in 2019 we’ve worked closely together to produce great sports betting content and are excited to have new product features and a much easier integration with BetMGM for Yahoo’s Sportsbook and Fantasy users to enjoy.”
The expanded arrangement comes after Yahoo Sports in July became an official marketing partner of the National Basketball Association, working with the league on a range of fantasy and sports betting initiatives.