Puerto Rico-based operator ZingSports has linked up with sports betting software developer SB22 to launch sports wagering in the unimported US territory.
Under the deal, SB22 will provide ZingSports with its sports betting platform that includes a built-in player account management module, AI-driven promotional capability, advanced betting engine and omni-channel capabilities.
Players will be able to bet on a range of sports including basketball, baseball, football and soccer across a variety of market such as in-play wagering and player props.
The new offering will include free-to-play and, pending regulatory and licensing approvals, real-money wagering,
“This partnership will allow us to bring our customers the most engaging sports betting experience in the market,” ZingSports chief executive Jerry Foley said. “We are confident that this partnership will be a game-changer for sports betting in Puerto Rico.
“With SB22’s expertise and our commitment to providing the best possible experience, we are positive that this partnership will be a huge success.”
SB22 chief operating officer Vladimir Jovanovic added: “ZingSports is an ideal partner and has a lot of creative ideas for fan engagement and acquisition. We are looking forward to combining their ideas with our technology and showcasing our collective efforts.”
Growing market
The announcement comes after newly established Puerto Rican sports betting operator Ballers Sportsbook earlier this month also set out plans to go live in the territory via a partnership with Sportradar.
Sportradar will supply Ballers with its Orako sportsbook solution, with Ballers planning to fully integrate this with R. Franco Digital Player Account Management technology to allow for omni-channel betting.
Regulated sports betting was launched last year in Puerto Rico.